Sometimes running a website with a catchy domain name, visually pleasing layout, and high-quality content is not enough to drive traffic to it.
You can have the most attractive website in the world but still suffer in terms of web performance. Even if you publish valuable and well-researched articles, it won’t matter if no one sees them.
After creating a website and its content, work doesn’t stop there – it’s necessary to learn how to drive traffic to it. After all, the more people visit the site, the more you will earn.
If you want to learn more about the various ways to increase website traffic, this article is for you. We will explain 20 of the best free and paid ways to drive traffic to your website.
Organic Search Traffic vs Paid Traffic
There are two main types of website traffic – organic and paid. Organic traffic refers to site visitors coming from search engines like Google or Bing.
On the other hand, paid traffic lands on your site through advertisements such as Google Ads, Facebook Ads, promoted links, and other paid methods.
Research has proven that 53.3% of all website traffic is organic. This number has many site owners racing to improve their websites’ search engine optimization (SEO).
Organic traffic, also known as free website traffic, is a long-term investment. Getting a site to rank on the first page of search engine results pages (SERPs) is not instant. You might not see significant results for months, especially if your site’s niche is crowded.
If you want to see immediate results, aim for paid traffic. You can set it up within minutes and receive more visitors on the same day.
Tons of advertisement services also offer various targeting options, letting users choose who sees their ads based on criteria such as location, age, and sex.
Although having instant results sounds nice, prepare to spend a lot of money on paid ads, particularly in competitive markets.
If you want to know how your website is performing, use a site traffic checker to gain more insights into which strategies work best.
If you are not sure whether you need to upgrade your web hosting plan to handle more traffic, don’t worry. Hostinger users can test a better plan without any commitment.
All you have to do is activate the Plan Boosting feature from your hPanel and enjoy your new plan for free for 24 hours.
20 Best Ways to Drive Website Traffic
With enough effort and the right methods, your website won’t suffer from a lack of traffic anymore.
Let’s discuss both organic and paid ways to drive traffic to your website.
1. Optimize Your Website for Search Engines
Improving a website’s SEO means making the site is optimized for search engines to get more visitors to your site. Well-implemented SEO best practices will help your website rank higher on search engine results pages (SERPs) and drive organic traffic to your website.
A simple start to optimizing a website involves doing keyword research for its content.
Through research, learn how many people search for specific keywords and how fierce the competition is. Determine which keywords to use to rank high among search results. Include long-tail keywords as they are usually used by people who know exactly what they want.
There are many keyword research tools, the most popular being Google Keyword Planner. Find keyword ideas or check historical metrics such as average monthly search volume and competition.
12. Create a YouTube Channel
Youtube is the most popular video hosting platform, with approximately 2 billion active users per month. Such a large audience makes Youtube an excellent avenue for driving traffic to your website.
After creating a channel on Youtube, post videos on various topics relevant to your industry. Promote your site in the videos, encouraging viewers to visit the site and explain the benefits they will get.
Here are some Youtube best practices to help drive traffic to your site:
- Use videos as teasers for site content. Don’t give out all of your site content in the Youtube videos. Instead, use them as teasers featuring a compressed version of the site content. Tell viewers to check out your site for more details.
- Optimize videos for search engines. Use tools such as the Ahrefs Youtube Keyword Tool to perform keyword research. Create videos focused on popular keywords and work the words into the video title and description.
- Write informative video descriptions. The description should summarize what is discussed in the video and display important links, such as links to your site and social media profiles. You can also include timestamps and hashtags related to the video.
- Include a signature call-to-action. For example, your call-to-action can remind viewers to click the subscribe button and visit your site for more details. You can say this at the beginning or end of every video.
- Feature cards on the end screen. Youtube cards are clickable elements typically shown at the end-screen of a video. They are a great way to feature links, playlists, or other videos and channels right within the video instead of just in the description.
- Interact with commenters. Engagement is an important part of building a community and fostering loyalty. Like, pin, and reply to comments to show viewers you care about their opinion.